Social Media Rules, Wrongs, and Beating Ourselves Up
TweetWe need to stop beating ourselves up. There seem to be two big trends among social media proponents these days: Beating up on people and companies alike for using social media “wrong.” Beating up...
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Are You Investing in Toilet Paper?
TweetThis Saturday marked the 10th anniversary of the Baltimore Running Festival. It’s a terrific event, and I’ve run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove...
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Mapping Your Community
TweetIf you have ever worked for or with a nonprofit, then at some point you have probably gone through a community mapping exercise. Have you done the same for your business? My latest...
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Libya, Liquor, and Comment Luv
TweetI had real-time conversations about Libya, liquor (and European trade shows), and CommentLuv the other day without leaving my desk or picking up a phone. Mickey Mouse and Gumby too. Maybe it was...
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How Not to Be Dumb, Slow, and Expensive
TweetWhen a colleague asked me whether I wanted to review David Siteman Garland‘s new book I did what every Web-savvy marketer would do: I went to Amazon to read the reviews. I got no further than the...
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What’s Your Favorite Tweet Chat?
TweetTweet chats* can be a great way to connect with your online community, make serendipitous connections–and learn a lot too. My favorite tweet chats: Hashtag Social Media, which was started by my...
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How 1BandID Founder is Using Social Media to Build Virtual Shelf Space
TweetWhat do you do when the big boys own all the shelf space? One approach is to build a virtual shelf, one person at a time. That’s what Joe Vukson is doing. I met Vukson via Twitter earlier this...
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The Fastest Way to Shut Down Conversation on Your Blog
TweetWant to know the fastest way to shut down conversation on your blog? Moderate comments. (And if you’re going to hold comments, you should at minimum have a process for getting them approved...
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Finding Your Community Engagement Sweet Spot
TweetOne colleague is frustrated because the forums on her membership site are getting little traction. She’s set up “pull” options for people to get e-mail alerts to new conversations. She’s posted...
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What is an “Influencer”?
TweetLet’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on...
View ArticleWeb Site 3.0: Your Business + Your Community
Web Site 3.0 has officially launched! Web sites have come a long way. In a relatively short period of time, we’ve gone from corporate brochures in a URL to dynamic, rich, responsive showcases for our...
View ArticleWhy Wearable Tech Is Not a Game Changer
According to Mashable, the hot items at this year’s Consumer Electronics Show (CES) included a computer-in-a-watch and a wristband that measures sun exposure. Engadget put on its CES “best of” list a...
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5 Ways U.S. Soccer Is Scaling Social
Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog...
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Building Buzz for Your Next Event: A Garden Gnome Example
There was a garden gnome frenzy in Washington, DC, last Thursday. And it offers a great example of how you can energize your brand fans. Let me explain. On August 5, the Washington Nationals (aka, my...
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5 Tips for Building an Online Community
Last week’s #bufferchat was all about community. Specifically, chat participants talked about what it means to be a community, what makes a community strong, how to pick a platform, and how to get...
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The Value of Great Swag
Ian Gertler and I were having a conversation about swag. Swag or schwag–it’s the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show...
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Cultivating Your Brand Fans is a Mindset
What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in...
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The Power of Visual Recording
I reinstalled Instagram on my mobile phone the other day. My friend Beth Schillaci shamed me into it. She’s going to a Capitals playoff game (count me officially envious), and she’s posting pics on...
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The Big Boffo Buffer Community List of Great Books
The Buffer community was on a roll. The #bufferchat Twitter conversation this week was all about books. Books we loved as a kid. Books that inspire us now. Books that guide our businesses. Classic...
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